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"It's not every day that we see the 19% conversion rate for our engagement campaigns. But most importantly, feedback from the fans was quite positive, with a notable buzz on social media. The Facebook post about Ville calling is among the most commented posts in our newsfeed. Impressive result for a campaign that cost 100 euros. Outbound IVR looks like a high touch and high impact engagement tactic, and I clearly see a space for it in our marketing mix, be it engaging with fans or promoting ticket deals."

"We have seen a significant uptick in attendance in light of the messages we have sent with Apifonica. The impact is almost immediate. We send out a message, and within an hour, we see a significant increase in ticket sales. We can literally message people on a match day about a particular subject and see an immediate response. We see Apifonica as a strategic partner to help us engage more widely with our customers."

"The campaign was a major success, with a very positive response from our supporters. Apifonica is a fresh and creative way of communicating with our fans and a great fan engagement tactic. The video with Immers calling the fans collected 15k views on Instagram and received many positive reactions across other social media platforms. The campaign was also featured in the press, contributing to the innovative and modern image of the club."

Before the start of the new season, the club launched a supporter marketing campaign aimed to engage the fans and promote season ticket sales. They used Apifonica's Fan Engagement solution to give a personal phone call to each fan and deliver a voice message recorded by the team captain. "That's impressive how we got through to almost everyone on our list. A reach rate this high is hardly possible for traditional outreach channels like email", said Rik Maaskant, Commercial Director at FC Dordrecht.