SMS campaign manager interface

SMS Campaign Manager

Launch SMS campaigns without technical complexity

Create, manage and optimise SMS campaigns from a single web interface. The SMS Campaign Manager gives marketing, product and operations teams everything they need to run large-scale messaging campaigns without development resources or technical expertise.

From campaign setup and recipient validation to live reporting, every step happens in one platform.

Everything you need in one interface

The SMS Campaign Manager is organised around three core areas that cover every stage of a messaging campaign.
01
Campaign creation and optimisation
02
Pre-send validation
03
Analytics and reporting

Campaign creation and optimisation

Build professional SMS campaigns quickly with tools designed to improve delivery, reduce costs and increase engagement.
Column → variable mapping
Name → {first_name}
Account → {account_id}
Promo → {promo_code}

Personalised messages at scale

Create personalised messages using dynamic variables such as customer names, account details or unique promotional codes. Simply upload your recipient list and map spreadsheet columns to message variables without manual editing.
Capabilities

SMS length and character validation

Know exactly how your message will be billed before you send it.
The built-in character validator monitors message length in real time and highlights unsupported or non-GSM characters using visual indicators. This helps prevent accidental character encoding changes that reduce SMS segment limits from 160 to 70 characters and increase messaging costs.
Benefits
Hi {first_name}, your verification code is 4821. Reply STOP to opt out.
1 segment
73 characters
GSM-7 encoding

Built-in URL shortening

Shorten links directly inside the message editor without leaving the platform
Short URLs reduce character usage while making messages cleaner and more readable. Link performance can also be tracked to measure recipient engagement and campaign effectiveness.
Benefits

Campaign scheduling and sender identity

Plan campaigns in advance and maintain a consistent brand identity
Schedule SMS campaigns for specific dates and times while managing your approved alphanumeric business sender IDs, allowing recipients to immediately recognise your organisation.
Capabilities

Pre-send validation

Reduce unnecessary messaging costs before a single SMS is sent. As soon as a contact file is uploaded, the platform validates recipient data and provides an immediate overview of campaign quality and expected costs.

Instant recipient validation

Automatically identify numbers that should not receive messages.
Network-level validation performs HLR and MNP lookups to detect invalid, inactive and non-mobile numbers while standardising international phone number formats.

Automatic duplicate removal

Duplicate contacts are detected immediately and excluded from the campaign automatically, helping avoid unnecessary messaging costs and repeated communication.
48,213
Valid recipients
1,842
Invalid recipients
976
Duplicate numbers
€2,187
Estimated cost

Upfront campaign cost estimation

Review campaign costs before sending.
Once validation is complete, the dashboard displays the total number of valid recipients, invalid records, detected duplicates and the estimated campaign cost based on recipient location and SMS length.
This allows teams to correct recipient lists before launch and keep messaging budgets under control.

Analytics and reporting

Monitor campaign performance through a reporting dashboard built for large-scale messaging operations. View delivery results, analyse engagement and export campaign data without switching between multiple tools.

Persistent report filters

Filter reports by delivery and engagement status, including:
  • Delivered
  • Previewed
  • Read
  • Clicked

Filter selections remain active even when moving between pages or returning to reports later, making analysis faster and more consistent.

Recipient search

Locate individual recipients quickly using full or partial phone numbers, even within large recipient databases.

High-volume reporting

Download detailed campaign reports for high-volume sends in a single export. If an export exceeds the platform limit, the interface provides clear guidance on completing the download.
Up to

100,000

SMS records per export

Campaign workflow

Launching an SMS campaign takes just a few steps.
01

Upload your contacts

Import your recipient list into the Campaign Manager.
02

Validate and review

The platform automatically validates recipients, removes duplicates and calculates the expected campaign cost.
03

Launch your campaign

Send immediately or schedule delivery for a future date and time.
04

Monitor results

Track delivery, engagement and campaign performance through real-time analytics and downloadable reports.
Talk to our experts
Schedule a meeting to review your messaging traffic and plan your campaigns
After submitting the form, you will receive a response within one business day.
30 minute discovery session
A focused discussion on your traffic type, volumes, target markets and current provider setup.
Live platform walkthrough
See the SMS Campaign Manager, Messaging API and RCS capabilities in action, including tracking and reporting.
Delivery and compliance review
Review sender ID options, opt-out handling and how number validation keeps your database clean.
Stylised silhouette portrait of a person overlaid with binary code, Apifonica AI voice agents hero image

Our clients

Trusted by businesses across industries

Plata logo
Petsy logo
Trans.eu logo
Da Grasso logo
Nova Post logo
Jahonts logo
LV BET logo
Why choose us

Why teams choose the SMS Campaign Manager

Ready to launch better SMS campaigns?

Whether you're sending marketing promotions, transactional notifications or operational updates, the SMS Campaign Manager gives your team everything needed to create, validate and monitor campaigns from a single interface. Book a personalised demo to see how the platform can simplify your messaging workflows and improve campaign performance.