Business Messaging

We support RCS - new interactive messaging

RCS combines the simplicity of SMS with the interactivity of instant messaging, becoming an ideal tool for companies to build relationships with their customers.

Are you interested? Choose your Apifonica T-shirt print colour.

Yellow

About

What is RCS?

RCS (Rich Communication Services) enables interactive multimedia messages with images, videos, swipeable photo galleries and personalised CTA buttons, featuring a sender's logo and branding. It brings a richer version of the customer journey directly to customers' smartphones: customers can make purchases, track their orders and rate their purchases directly from the message.

Delivery depends on the recipient's device and mobile operator supporting RCS.

Why choose RCS?

Sport retail

Anna, the trainers on your wishlist are 30% off - only until midnight tonight.

Interactive communication full of emotions

RCS messages are rich in content: high-quality images, videos, swipeable product galleries, rich cards and carousels, suggested replies and CTA buttons that can open a link, dial a number, share a location or save an event.

Bank

We noticed an unusual payment of €120 at Apple Store, Vienna. Was this you?

Secure communication with sender verification

The recipient is assured that the message was sent by their favourite brand and not by a scammer.

Parcel updates

Your order #4821 is out for delivery and arrives today between 14:00 and 16:00

✓✓ Read 12:02

Full control with reading confirmation

With RCS, you can see delivery confirmations, read receipts and typing indicators - showing whether and how the recipient is engaging - which will allow you to plan your campaigns.

SMS vs RCS

Feature

SMS

RCS

Interactivity

SMS

Only text, links and static images

RCS

Interactive forms - videos, galleries, buttons, surveys and more

Sender verification

SMS

Scammers can impersonate real companies

RCS

The recipient is certain who the message sender really is

Reading information

SMS

Campaign results cannot be tracked

RCS

Easy monitoring of the effects of activities

Want to discover the potential of the RCS format?

See how interactive messaging can improve customer engagement, simplify customer journeys and increase conversions.

How can you take advantage of RCS?

Run engaging campaigns

With RCS, you can create a complete, interactive and engaging advertising campaign in a simple and direct messaging format.

Increase sales

RCS is a mini-storefront in your message box - you will directly reach customers with interactive and eye-catching offers, allowing you to increase conversions and sales.

Collect reviews

The process of reviewing purchases and services can be daunting - with RCS, the user can easily evaluate them with one click (and add their own comments), providing you with quick feedback.

Set appointment reminders

With RCS you will send automatic reminders, allowing customers to easily confirm or cancel appointments. In the message, you can also add a map and a reminder button.

Manage orders

RCS makes it easy to track orders in real time and make changes (date, address and form of delivery) - the customer gets a notification of any new status and always knows where the package is.

Use cases

Who can benefit from RCS?

E-commerce

RCS messaging is a complete shopping experience right in the customer's message box - easy, quick and interactive.

Typical use cases include:

Retail and services

Brick-and-mortar stores and service showrooms can also benefit from RCS: promote offers, collect feedback and confirm appointments.

Typical use cases include:

Integration

Send RCS through our platform

Choose the integration method that fits your business.

Product UI

Build, schedule and monitor RCS campaigns through the SMS Campaign Manager, a web-based visual campaign planner. No development work required.

Technical API

Send RCS messages directly from your own systems through the Messaging API. Integration libraries and SDKs are available for popular programming languages, for teams wiring RCS into existing workflows.

Security & trust

Built for secure, trusted messaging

RCS is designed to help businesses communicate with customers in a more secure and trustworthy way.

Sender identity verification

The recipient is certain who the message sender really is.

Secure transmission

Encrypted messaging.

Customer identity verification

Additional verification capabilities help improve trust during customer interactions (Subject to device and mobile operator support).

Talk to our experts

Schedule a meeting to review your messaging traffic and plan your campaigns

After submitting the form, you will receive a response within one business day.

30 minute discovery session

A focused discussion on your traffic type, volumes, target markets and current provider setup.

Live platform walkthrough

See the SMS Campaign Manager, Messaging API and RCS capabilities in action, including tracking and reporting.

Delivery and compliance review

Review sender ID options, opt-out handling and how number validation keeps your database clean.

Information

Frequently asked questions about RCS

Still have questions?

View all FAQ

What is RCS?

RCS (Rich Communication Services) is a business messaging channel. It combines the reach of SMS with rich interactive features such as images, videos, buttons, carousels and branded sender profiles.

Do customers need to install an app?

No. RCS works in the native messaging application on supported devices. Delivery depends on the recipient's device and mobile operator supporting RCS.

Can I personalise RCS messages?

Yes. RCS supports personalised content, branded messaging and interactive actions that help guide customers through their journey.

Can I track campaign performance?

Yes. With RCS, you can see delivery confirmations, read receipts and typing indicators, allowing you to monitor engagement and optimise campaigns.

Can I integrate RCS with my existing systems?

Yes. You can send RCS messages through the web-based Campaign Manager or integrate directly using the Messaging API.

Still have questions?

View all FAQ

Increase customer engagement with RCS

Create interactive conversations that build trust, improve the customer experience and make campaign results easier to track.