Business sender

SMS

Summer sale is here! Get 20% off all orders until 30 June. Use code SUMMER20 at checkout. Shop now: example.com. Reply STOP to opt out.

Delivered · 12:04

Campaign results

12,480

Delivered to contacts

18%

Clicked the link

436

Purchases

Messaging

Reach customers through every messaging channel

Connect with customers through high-delivery messaging channels. Use APIs, automation and routing logic to deliver every message through the right channel.

SMS communication built for every customer interaction

Send promotional, transactional, and automated SMS messages at scale. Manage campaigns, connect your systems, monitor delivery, and optimise communication flows with real-time insights

Messaging products

Everything you need for business messaging

Choose the messaging solution that fits your communication needs.

Bulk SMS

Send high-volume promotional, transactional and notification messages through a reliable SMS API with real-time delivery and global coverage.

Learn more

SMS Campaign Manager

Create, schedule and manage SMS campaigns from an intuitive interface with visual campaign planning, automation, and detailed reporting.

Learn more

RCS Business Messaging

Create branded, interactive conversations with rich media, buttons, carousels and verified business profiles.

Learn more

SMS Channel Fallback

Improve delivery rates by automatically switching to another messaging channel when SMS cannot be delivered.

Learn more

SMS Anti-Fraud Solution

Protect one-time passwords and business messaging with intelligent traffic monitoring, fraud detection and routing controls.

Learn more

Ask your favourite AI about Apifonica

Why SMS

The fastest way to reach customers directly

High visibility

Messages get seen almost instantly

Unlike email or app notifications, SMS goes directly to a customer’s phone. No downloads, no logins, no inbox competition. Your message reaches people wherever they are.

98%

read rate, with most messages opened within minutes of delivery

Reach more customers with every send

SMS works across devices and networks, making it a reliable way to reach customers. Deliver messages to up to 99.5% of recipients.

Thousands of messages delivered in minutes

Send high-volume campaigns and automated notifications with delivery speeds of up to 3,000 SMS per minute.

Reduce unnecessary messaging spend

Cut wasted spend before you send, with number validation, link shortening and symbol detection.

Know what happens after send

Track delivery, clicks, location, language, and campaign results from one dashboard.

GDPR-compliant messaging by default

Manage opt-ins, opt-outs, STOP keyword handling, and customer preferences with compliance tools built into every campaign.

The solution

From promotions to verification – messaging that moves customers forward

Promo

New drop just landed. 20% off the first 24 hrs: apif.co/drop

Sales & launches

Time-sensitive offers that need to land before competitors catch up.

Discount

Happy birthday, Anna! Your code: BDAY20 — valid for 7 days.

Loyalty & codes

Birthday discounts, loyalty rewards, limited-time codes — no login.

Order

Your order #4729 is out for delivery — arrives between 2–6pm

Order status

Confirmations, delivery updates, return tracking — always at hand.

Survey

How was your visit? Tap to rate 1–5: apif.co/feedback

Surveys & NPS

Capture feedback while the experience is still fresh — single-tap responses.

Notify

Reminder: Your Premium plan renews tomorrow.

Notifications

Loyalty updates, renewal warnings, terms changes — heard, not ignored.

Re-engage

Anna, we've missed you. Here's 15% off your next order.

Win-back campaigns

Reach dormant customers with a hand-tailored incentive to return.

Urgent

Last 12 hours: 40% off everything. Promo ends midnight. apif.co/now

Flash campaigns

Last-minute pushes, urgent updates — where every minute matters.

2FA

Your verification code: 284 619. Never share this with anyone.

Verification & 2FA

Secure transactions, login codes, and confirmations — simple and effective.

Ways to send

One platform, three ways to send

Choose the workflow that best fits your business while using the same reliable messaging infrastructure.

SMS Campaign Manager

Create and manage bulk campaigns without writing code.

The web-based platform enables marketing and operations teams to:

Messaging API

Integrate bulk messaging directly into your applications, websites or business systems.

Designed for developers, the API provides reliable, scalable messaging through:

SMPP

Connect your systems directly to the platform over SMPP for high-volume, large-scale bulk traffic.

Apifonica operates according to enterprise security and compliance standards, including ISO/IEC 27001:2022 certification and PCI DSS SAQ A attestation. Operated by SmartTel Plus OÜ (Estonia, EU) with our German group entity Tenios GmbH registered with BNetzA (German Federal Network Agency)

Voice and Messaging are protected by SRTP for voice media, TLS in transit and AES-256 at rest, supported by continuous 24/7 security monitoring.

The platform is designed to support regulatory requirements across finance, healthcare and public sector environments, including GDPR compliance and alignment with NIS2 and the EU AI Act (minimal/limited-risk classification).

The platform operates as an aligned ICT third-party service provider, supporting DORA obligations of financial-sector clients - including ICT risk management, incident reporting, resilience testing, exit provisions and third-party governance.

All enterprise data remains within EU-based infrastructure hosted in Frankfurt, Germany. Customer data is never used for AI model training.

Infrastructure security

Data governance

ISO 27001

Certified

PCI DSS SAQ A

Attested

GDPR

Compliant

NIS2

Aligned

DORA Aligned

(ICT third-party)

EU AI Act

Aligned

(limited-risk)

Pen-Test
Certified

Client stories

Real results at scale

See how leading European enterprises use Apifonica to automate high-volume communication and reduce operational load.

Leisure & tourism

Haus des Meeres: over 8,500 calls on autopilot at Vienna's busiest aquarium

Recurring enquiries about opening hours, tickets and table reservations at the Ocean Sky restaurant interrupted staff throughout the day. An AI Voice Agent now answers first-line questions and processes reservations through to table selection.

8,539

Calls handled in three months

91%

Active caller engagement

67%

Reservations completed without staff

Healthcare

How ALAB Laboratoria uses AI Voice Agents to support patient communication at scale

ALAB Laboratoria selected a modern AI Voice Agent to better understand patient enquiries and conduct more natural conversations. The solution went live in four months with five integrations across different systems and custom APIs. Today, 80% of inbound calls involve AI processing.

~80%

Calls with AI impact

28%

Fully automated end-to-end inbound calls

52%

Pre-populated data for consultants

Telecom

Baltic telco: triple the reach, double the conversions on contract renewals

Manual renewal campaigns reached fewer than half of customers before contracts expired and prices rose. A multi-language AI Voice Agent now contacts customers ahead of expiry, presents the renewal offer and captures commitments autonomously.

3×

Customer reach before expiry

27%

Renewal conversion rate

50–70%

Lower cost per call

Retail

Jahonts: up to 45% lower SMS campaign costs for Latvia's leading jeweller

A single diacritic or copied character could shift a message from GSM to Unicode encoding, tripling segment counts and campaign spend. Real-time cost visibility in the platform exposed every driver before send.

30–45%

Reduction in campaign cost

85–95%

SMS delivery rate

Same-day

Campaign launch

Telecom

Sarkor Telecom: 17,000 calls in a single day handled without expanding the team

During outages, call volumes at Uzbekistan's largest alternative ISP spiked from 1,100 to 17,000 calls a day, leaving half of all customers unanswered. An AI Voice Agent integrated with billing, CRM and network infrastructure now resolves routine cases end to end.

over 100,000

Call minutes automated monthly

95%

Cases handled end to end by AI

78% to 91%

CSAT improvement

View all case studies

Our clients

Trusted by businesses worldwide

Clear pricing

Pay per message with no hidden costs

Starting from

€0.008

/per message

Pricing depends on message volume, destination countries, and selected messaging features. Discounts available for higher-volume communication needs.

Enterprise-grade

What’s included

Monitor sent, delivered, and failed messages

Receive replies and manage customer conversations

Hosted in Frankfurt

Use customer data to create targeted communication

Track campaign performance, delivery rates, and engagement

Connect CRM, marketing tools, and internal systems

The platform

Everything you need to manage customer messaging

Manage campaigns, automate communication, connect your systems, and track performance from one platform. Built for marketing teams, developers, and businesses that need reliable customer messaging.

Built for marketers

Create campaigns, manage audiences, personalise messages, and analyse results through an intuitive interface. No technical expertise required.

Connect with your existing tools

Integrate messaging into your workflows with CRM connections, APIs, and automation tools.

Enterprise-ready messaging

Send messages globally with reliable infrastructure, security controls, and compliance support.

Real-time visibility

Track every campaign with detailed reports and delivery insights.

Specialist support

Get support throughout your messaging workflow — from setup and configuration to campaign optimisation and troubleshooting.

Useful messaging tools

Improve campaign performance with tools that simplify planning, sending, and analysis.

Talk to our experts

Schedule a meeting to review your messaging traffic and plan your campaigns

After submitting the form, you will receive a response within one business day.

30 minute discovery session

A focused discussion on your traffic type, volumes, target markets and current provider setup.

Live platform walkthrough

See the SMS Campaign Manager, Messaging API and RCS capabilities in action, including tracking and reporting.

Delivery and compliance review

Review sender ID options, opt-out handling and how number validation keeps your database clean.

The platform

Build with the platform, or straight from your API

Build and manage SMS, RCS and messaging workflows in one platform

Create, test, and deploy messaging campaigns and automation flows without external vendors or custom engineering.

Campaign builder

Create and manage SMS and RCS campaigns through a visual self-service platform. Handle both marketing and transactional messaging from one place.

Pre-send validation

Validate content, formatting and reach before launch: message length and character encoding checks, plus live-network number validation (HLR).

Core capabilities

Automation tools

Optimisation tools

Integrations

Open APIs for direct system integration

Connect SMS and messaging systems to CRM, marketing automation and internal tools using flexible APIs and messaging infrastructure.

Core introduction

The platform connects directly to existing systems through secure APIs, including CRM, marketing tools, scheduling systems and internal databases. When a trigger, customer event, or data update enters the system, messaging workflows are executed automatically and results are returned in real time.

It runs inside existing infrastructure without changes to core systems, enabling full automation of SMS communication while keeping systems as the source of truth.

Core blocks

API-first architecture

Integrate SMS workflows into existing systems using secure, documented APIs.

Messaging infrastructure

Support for SMS delivery, 2-way messaging and global routing.

Workflow orchestration

Trigger campaigns, route messages and sync data across systems in real time.

Enterprise connectivity

Works with CRM, marketing automation, scheduling and internal platforms.

Secure data exchange

Encrypted communication with authentication and controlled access.

Blog

Latest insights from Apifonica

Case studies

6 min read

How ALAB Laboratoria uses AI Voice Agents to support patient communication at scale

August 27, 2026

Case studies

6 min read

The phone never stopped ringing at Haus des Meeres. Now it’s on autopilot.

August 17, 2026

General

3 min read

July product demo day: proactive conversation reviews and a stronger security record

Apifonica highlights proactive AI Voice Agent improvements at Katowice Airport, ISO 27001 certification, ...

August 6, 2026

Voice AI

3 min read

More control, stronger security – last month’s platform updates

Discover our latest platform updates, featuring flexible call recording controls, private voice AI infras...

July 2, 2026

General

2 min read

Sascha Korten joins the Apifonica Group leadership team as Managing Director of Tenios

Sascha Korten joins Apifonica Group to lead Tenios. With over 30 years of international experience in tel...

June 29, 2026

General

3 min read

From AI demos to production systems: lessons from CodeIB Tashkent 2026

Discover the key challenges of moving from AI experiments to production-ready systems. Gain insights from...

June 10, 2026

View all posts

Nominations & awards

Award-winning technology and solutions

Recognised for innovative solutions and real-world business impact, Apifonica has received awards and nominations from independent industry organisations, including a nomination for the European Contact Centre & Customer Service Awards (ECCCSA).

About Messaging

A communication automation platform for customer, employee and business interactions

Platform capabilities

Apifonica enables organisations to build and manage AI-driven communication workflows tailored to their internal processes.

3,000+ integrations

Low-code canvas

Open APIs

SIP integration

AI voice agents

Notifications

Workflow automation

10+ yrs

in telecom, operating since 2015

200+

Clients on the Apifonica brand

100+

Enterprise customers

9

Countries of operation

Frequently asked questions about SMS messaging

Still have questions?

View all FAQ

What does SMS messaging cost?

Pricing depends on your message volume, destination countries and selected capabilities. We offer flexible pricing models including pay-as-you-go, bundles, local currency pricing and custom enterprise plans. You can review available pricing options above or contact our team for a tailored quote.

Does Apifonica help with SMS campaign implementation?

Yes. We support the full setup process, from understanding your communication needs to integrating the platform with your existing systems. Our team can help with API integration, technical configuration, campaign setup and optimisation to ensure your messaging workflows run smoothly.

Is SMS messaging GDPR compliant?

Yes. SMS campaigns must follow GDPR requirements, including having customer consent before sending messages. Apifonica supports compliant messaging workflows with opt-in and opt-out management tools to help you communicate responsibly.

Is there a minimum message volume required?

No. There is no minimum number of messages required to use Apifonica Messaging. Whether you send occasional transactional messages or run large-scale campaigns, the platform can adapt to your communication needs.

Can I measure SMS campaign performance?

Yes. The platform provides reporting on key messaging metrics including delivery rates, message status, clicks from shortened links and opt-outs. Campaign data is available in your account so you can track results and optimise future communication.

Does Apifonica offer a trial period?

Yes. New clients can start with a free trial on signup to test the platform and messaging workflows.

Can I personalise SMS messages?

Yes. You can personalise messages using customer data from your CRM, connected platforms, or uploaded contact lists. Use dynamic fields such as customer names, order details, or personalised offers to create more relevant campaigns.

Still have questions?

View all FAQ

Ready to build better customer communication workflows?

Talk to our team about your messaging needs, integrations and the best setup for your business.